The Brand Starter Kit
In this course, we show you step by step how to build a leading brand and tell your story through content, social media, and PR. By the end of this experience, you will be ready to confidently share your story with editors, influencers, and your dream customers.
Become a MemberA Peek Inside The Course
See why 100% of past participants surveyed said they would recommend All You Need Method to a friend
“I completed the course and I cannot say enough how much help this was to me and for my small business, kd weave! Since taking the course my business is much more polished and professional, and I’ve secured several press placements including Veranda and Garden & Gun. Highly recommend this course to all small businesses wanting to start off strong!”
- Kimberly D., consumer goods business owner, Houston, TX
You started your business for a reason...
Maybe it was to leave an unfulfilling 9-to-5, set yourself up for financial freedom, spend more time with your family, solve a problem no one else could solve, pursue your passions, or share your skills with the world.
You took the leap, and now you’re wondering when the customers and press coverage will come.
Getting the word out about your business doesn't have to be so hard.
The Brand Starter Kit
Together with the All Your Method team, you’ll learn everything you need to know about what it takes to build a brand that stands out in today’s digital landscape.
This Course Includes:
- Brand Foundation Playbook. We’ll show you how to build a brand foundation, craft your positioning, define your visual aesthetic, set your tone of voice, and develop a brand for your business that has the potential to be known as a leader in your industry, be loved by your dream customers, influencers, and editors, and scale and grow into a household name.
- Essential Brand Storytelling Elements. Your brand story is not just a catchy tagline -- it's the substance behind your business that goes beyond selling something. It's what sets you apart from the competition and captures the attention of editors, influencers, and dream customers. When you get this right, this is where the magic happens.
- Content Strategy & Content Creation Best Practices. Plus the content mindset shift that changed everything for us. Seriously, our email open rate is 3x the industry standard, and it all comes down to how we approach creating content.
- Social Media Calendar Template. A monthly content calendar anyone can use, even if you’ve never made a single TikTok or Instagram post before.
- PR Toolkit. We’ll give you plug-and-play templates and the organizational tools you need to amplify your brand story through press coverage and partnerships.
Hear It Straight From Our Students
"I cannot say enough about All You Need Method. Right as the course was wrapping up, I was partnering with a company and I implemented some of the tools I learned from the course. They were totally blown away with how well everything was presented and told me they'd be thrilled to work together again! It was the best feedback I've received from a collaboration. Taking the time to invest in my business this way is exactly what I needed to grow."
- Emily S., realtor and interior design influencer, Ann Arbor, MI
"Since taking AYNM’s course my blog has grown significantly. It helped me to build a solid foundation for what I wanted my brand to look like. I would highly recommend this course to those looking to grow their brand. This was definitely one of the best investments I made in my business."
- Noelani M., blogger, Kansas City, MO
This Course Includes:
Become a MemberA Message from Carla & Kathryn
Our mission is simple: to give small business owners and creative entrepreneurs the tools you need to grow your business into a lasting brand.
We created All You Need Method after 20+ years working across communications, marketing, and brand strategy for companies including:
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Gap
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Mattel
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MIRTH
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Nest
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Spindrift
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sweetgreen
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Target
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Williams-Sonoma Inc.
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Well + Good
...among many others.
What we're most passionate about is helping small business owners like you.
Over the years, we've used our Method to help countless small business owners and entrepreneurs reach their goals and build their dream businesses. We are confident that Our Method will help transform your business. Now, it is up to you to take success into your own hands.
We look forward to working with you!
- Carla M. Nikitaidis and Kathryn Worsham Humphries
Frequently Asked Questions
How long do I have access to the course?
You have lifetime access to the course and all of the materials included, so you can refer back to it again and again. In fact, we encourage you to retake it once a year as your business evolves.
What stage of business is the course for?
We created our course for teams of 1 or small teams who are in the early stages of their business, whether in pre-launch, a couple of years in, or have been in business for a while but are looking to refresh.
What types of businesses is the course for?
We created our course for interior designers, home decor and fashion brands, bloggers and influencers, health & wellness experts, lifestyle experts, jewelry designers, fitness instructors, stylists, clean beauty brands, food & beverage companies, store owners, children’s collections and new consumer products (just to name a few).
What if I’m still not sure if it’s a fit for my business?
We’d be happy to help! Take a look at our FAQ page and email us at [email protected]
What if I want direct feedback and advice for my business from Carla & Kathryn?
We offer 1:1 Strategy Sessions to course participants. You can book a Strategy Session at checkout or at a later date after purchasing the course.
"My brand finally feels like it reflects my vision and tells my story in an authentic way. As a small business owner, this is priceless"
- Jane P., artist, New York, NY
But what about…
All You Need Method Starter Kit is designed to help you build a brand people love.
It will help you whether:
You are running your business full-time or as a side hustle
You are a team of 1 or more
You are social media savvy or a beginner
You have had lots of sales or only a few
You have 100 Instagram followers or 1,000+
You want to be the face of your brand or you’re nervous to be front and center
You’ve had social media or PR guidance before or haven’t had any
Yes, it even applies if:
You are strapped for time
You don’t know if you have time to execute social media and PR on your own
You still have a full-time job outside of your dream business
You don’t have social media channels set up yet
You are still getting clear on your business goals
