All You Need Method Starter Kit

An online course for small business owners and creative entrepreneurs who want to build a recognizable brand, but don't know where to start

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“I completed the course and I cannot say enough how much help this was to me and for my small business, kd weave! I now have a fully developed plan for my business to grow and succeed.”

- Kimberly D., consumer goods business owner, Houston, TX

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30 Day Money Back Guarantee

Use our proven Method to:

  • Build a brand people love and talk about
  • Capture the attention of media and influencers
  • Stand out from the competition
  • Create content that supports your business without being salesy
  • Grow your business beyond friends & family 
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All You Need Method Starter Kit



  • Step-by-step guidance to learn our proven Method combining PR, brand strategy, and social media to help you build a recognizable brand
  • On-demand lifetime access to our course
  • 30 minutes of video content broken down into easy to watch lessons 
  • Worksheets and reflection exercises
  • PR document templates (Bio, About Sheet, and more) 
  • Content creation guidelines 
  • Outline of how to use each social media channel
  • Content calendar template
  • And so much more…
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What People Are Saying

“I’ve been working on growing my art business for the past few years, but when it came to PR/social media I was completely overwhelmed and kept on putting it off. Before this course, I never posted to Instagram or understood why it was so important to have my art online. I learned SO MUCH taking this course. WOW. It all started to really click with the very first lesson about audiences. 2021 is gonna be my year to grow my business!” 

- Victoria W., Artist, Los Angeles, CA

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A Note from Carla & Kathryn:

Our mission is simple: to give small business owners and creative entrepreneurs the tools you need to grow your business into a lasting brand. 

We created All You Need Method after 20+ years working across communications, marketing, and brand strategy for coompanies including: 

  • Airbnb

  • Gap

  • Mattel


  • Nest

  • Spindrift

  • sweetgreen

  • Target

  • Williams-Sonoma Inc.

  • Well + Good

...among many others.

What we're most passionate about is helping small business owners like you.

Over the years, we've used our Method to help countless small business owners and entrepreneurs reach their goals and build their dream businesses. We are confident that our Method will help transform your business. Now, it is up to you to take success into your own hands. 

We look forward to working with you!

- Carla M. Nikitaidis and Kathryn Worsham Humphries

Our Clients Have Been Featured In

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Common Questions

How long do I have access to the course?

You have lifetime access to the course and all of the materials included, so you can refer back to it again and again. In fact, we encourage you to retake it once a year as your business evolves. 

What stage of business is the course for?

We created our course for teams of 1 or small teams who are in the early stages of their business, whether in pre-launch, a couple of years in, or have been in business for a while but are looking to refresh.

What types of businesses is the course for?

We created our course for interior designers, home decor and fashion brands, bloggers and influencers, health & wellness experts, lifestyle experts, jewelry designers, fitness instructors, stylists, clean beauty brands, food & beverage companies, store owners, children’s collections and new consumer products (just to name a few).

What if I’m still not sure if it’s a fit for my business?

We’d be happy to help! Take a look at our FAQ page and email us at [email protected] 

What if I want direct feedback and advice for my business from Carla & Kathryn?

We would love to provide our guidance as you work through the course or once you've completed it. Book a 1:1 strategy session with us here

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But what about…

All You Need Method Starter Kit is designed to help you build a brand people love.

It will help you whether:

You are running your business full-time or as a side hustle

You are a team of 1 or more

You are social media savvy or a beginner 

You have had lots of sales or only a few

You have 100 Instagram followers or 1,000+

You want to be the face of your brand or you’re nervous to be front and center

You’ve had social media or PR guidance before or haven’t had any

Yes, it even applies if:

You are strapped for time

You don’t know if you have time to execute social media and PR on your own

You still have a full-time job outside of your dream business

You don’t have social media channels set up yet

You are still getting clear on your business goals