$39.00 USD

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All You Need Method DIY PR Workshop: How to Craft a Unique Brand Story That Stands Out to Media

Are you ready to see your business featured in your favorite magazine or online publication? This workshop is for you!

Good PR starts with your brand. Editors are looking for brands that stand out – brands that have a special story, purpose or unique offering that sets them apart from the competition.

In this 1-hour pre-recorded workshop, we will teach you the essential steps to build a differentiated brand story that stands out to editors so you can take PR outreach into your own hands, secure press coverage, and reach more customers.

You will learn:

How to craft a unique brand story that will set your PR efforts up for success
What your website & Instagram say about you (looking through the lens of an editor)
How to pull it all together into a PR pitch that stands out

We’ll teach you how to:

Shift your business positioning and content beyond your product or service
Step back and evaluate how you’re showing up online
Improve describing who you are, what you do, and why you’re different
Go after PR opportunities (like gift guides, profile pieces, etc.), and post to Instagram, in a way that will capture the attention of editors, influencers, and your dream customers

This workshop will take you from feeling confused about where to start when it comes to PR to feeling confident about how to tell your brand story to editors.

You will walk away with:

Lifetime access to workshop video recording
Worksheet with actionable tips and next steps
Bonus offers and more

About The Instructors:

Carla M. Nikitaidis & Kathryn Worsham Humphries

Co-Creators of All You Need Method

With 30+ combined years of experience working across PR and brand strategy for large corporations, startups, and small business owners, Carla M. Nikitaidis and Kathryn Worsham Humphries have secured hundreds of press placements and helped clients become household names and leaders in their industry. They have worked with editors to secure press coverage for clients in publications including, but not limited to, The Wall Street Journal, The New York Times, NY Mag, Fast Company, Forbes, Fortune, Domino, House Beautiful, ELLE, ELLE Decor, Architectural Digest, Conde Nast Traveler, Veranda, Southern Living, Garden & Gun, Harper’s Bazaar, Glamour, Town & Country, VOGUE, and many others.

Carla and Kathryn created All You Need Method to help creative entrepreneurs, digital creators and small business owners at any stage of the business journey build a leading brand, reach the right customers, and take their business to the next level.

*We do not accept refunds for our workshop offers.

What People Are Saying:

I recently secured a 14-page article about my textiles art business in Women Wear Create Magazine using Carla and Kathryn's PR advice. I couldn't have done it without them!

Jane P.

I wanted to let you know that after following your gift guide and pitching workshop, I just got our first feature in Garden & Gun! In talks with them about being in their gift guide for Christmas, too. What I learned from y'all totally worked, and I would have never put kd weave out there on my own. Your instructions helped me pitch with confidence and security. I'm so thankful for what you are doing with AYNM - it works!

Kimberly D.

I wanted to say thank you for your guidance on pitching holiday gift guides. I gathered all my materials and sent out to local print and digital publications. I've already had a mention in one digital outlet and I have two more on the way!!

Anne B.