Free Download: Beginner's Guide to Doing Your Own PR

DIY PR Workshop: Craft a Unique Brand Story 

A one-hour workshop on how to craft a unique brand story, pitch editors, and land press coverage in dream media outlets.

Sign Up

Here's What Other Small Business Owners Are Saying:

Get Started!

This workshop will take you from feeling confused about where to start when it comes to PR to feeling confident about how to pitch editors and tell your brand story.

Welcome to the DIY PR Workshop: 

A one-hour workshop on how to craft a unique brand story, pitch editors, and land press coverage in dream media outlets.

We know PR is a confusing and overwhelming topic for small business owners. From our 30+ years of experience, we created this DIY PR Workshop that covers everything from the media landscape today to developing your unique brand story and pitching best practices so you can manage your PR like a pro– without having to make a significant investment in a PR agency or consultant.

Get Access Now ($39)

The DIY PR Workshop Includes

$39

Includes

  • A step-by-step guide to building a unique brand story 
  • Our proven pitch template to secure media coverage 
  • A downloadable plug-and-play worksheet  to guide your PR outreach 

By the time you complete the workshop, you will:

  • Craft a unique brand story that will set your PR efforts up for success
  • Know what your website & Instagram say about you (looking through the lens of an editor) 
  • Write a PR pitch that stands out using our proven Method
Buy Now ($39)

Hello from Carla & Kathryn

We’re Carla and Kathryn, the co-founders of All You Need Method. We’ve been working together since 2011 and have over 30 years of combined experience working across public relations, social media, and brand strategy for brands such as Gap, Nest, Mattel, Spindrift, sweetgreen, Target, Well + Good, Yohana, and Williams-Sonoma Inc, among many others. 


We’ve helped hundreds of small business owners build recognizable brands, grow followings of superfans, and get featured again and again by media and influencers. Our clients have been featured in publications including The Wall Street Journal, Vogue, Domino, Fast Company, Southern Living, Forbes, The New York Times, New York Magazine, Real Simple, Glamour, Garden & Gun, O, The Oprah Magazine, and VERANDA, to name a few! 


Now that we’ve gotten introductions out of the way, we just wanted to say how grateful we are to have you here. We know building a business is a mix of emotions. It’s exciting, challenging, often isolating, and can be costly to scale. You may be among the small business owners that want to grow your business but don’t have the budget to hire team members, consultants, or PR agencies. 


That is exactly why we’ve developed a DIY PR Method to help you expand your business without expanding your budget. We started All You Need Method to create an accessible way for small business owners, creative entrepreneurs, and digital creators to build their dream brands through PR by learning the strategies and tools we use with our own clients.

Learn Our Method Today

What People Are Saying

Success Stories

"I so enjoyed the PR workshop! Unlike so many other workshops out there, I left with concrete templates and actionable items I could get to work on right away."

~ Pippa F., artist

"The workshop was so helpful. You are both truly experts in your field!"

~ Ashley M., journalist & tastemaker

"I wanted to let you know that after following your gift guide and pitching workshop, I just got our first feature in Garden & Gun! In talks with them about being in their gift guide for Christmas, too. What I learned from y'all totally worked, and I would have never put my business out there on my own. Your instructions helped me pitch with confidence and security. I'm so thankful for what you are doing with AYNM - it works!"

~ Kimberly D., home goods business owner 

"I wanted to say thank you for your guidance on pitching holiday gift guides. I gathered all my materials and sent out to local print and digital publications. I've already had a mention in one digital outlet and I have two more on the way!!"

~ Anne B., small business owner

"Super informative, everything about it was perfect. Informative, easy to understand and just the right amount of homework that helps us understand what we might need moving forward."

~ Maria M., event & wedding florist

"I recently secured a 14-page article about my textiles art business in Women Wear Create Magazine using Carla and Kathryn's PR advice. I couldn't have done it without them!"

~ Jane P., artist

Get Started! ($39)